use cases
Take on your most important business objectives with behavioral data
Power advanced analytics, AI/ML and composable CDP use cases for better measurement and customer experiences.
Marketing
Advertising Effectiveness
Improve media targeting across search and social channels with granular behavioral data
Marketing
Attribution Modeling
Gain deep visibility into how your marketing efforts work together to drive performance
Business
Customer Lifetime Value
Calculate the life-time value of customers to inform marketing and media decisions
SAAS
Embedded Analytics
Build behavioral analytics capabilities into your products, or client-facing dashboards
Support
Help-desk Enablement
Give support teams deep visibility into user behavior to deliver better customer service and support.
Business
Lead Scoring
Score and segment visitors and users based on a granular understanding of their unique behaviors
Business
Next Best Action
Leverage AI/ML and advanced analytics to determine the "best" next action based on each users activity
Customer Experience
Onsite Personalization
Tailor the customers' digital experience based on their interests and how they use your site
Customer Experience
Optimize Onsite Search
Tailor search results and recommendations based on a deeper understanding of user behavior and interests
Marketing
Product Recommendations
Increase conversion and basket sizes through tailored product recommendations at scale
Data
Propensity Modelling
Fuel your customer models to forecast future results based on granular set of behavioral data
Sales
Sales Enablement
Empower sales with deep visibility into prospect behavior
Marketing
Single Customer View
Centralize your customer data for a single customer view that enables the delivery of the best customer experiences
SAAS
Subscription Optimization
Provide better subscription experiences with granular behavioral data about your subscribers
Data
Website Analytics
Build out your first-party based website analytics, organized to your unique needs
Let's put your data to work