Marketing

How the Review & Learning phases could be killing your Facebook ad performance

Don't kill your Facebook performance by inadvertently putting all of your campaigns into Learning mode.

Facebook

How the Review & Learning phases could be killing your Facebook ad performance

Don't kill your Facebook performance by inadvertently putting all of your campaigns into Learning mode.

Advertising

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

How the Review & Learning phases could be killing your Facebook ad performance

Don't kill your Facebook performance by inadvertently putting all of your campaigns into Learning mode.

attribution

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

campaigns

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

channels

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

digital marketing

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

marketing

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

multi-channel

Offline and Online Data: Connecting the Dots Across the Customer Journey

Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

ROAS

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

tagging

Time to Take Control of Your Marketing Channels

Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...

Attribution

Offline and Online Data: Connecting the Dots Across the Customer Journey

Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...

Attribution: What's the Solution?

The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right...

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

Conversion

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

Display

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

view-through

A Better Approach to View-Through and Display Ad Measurement

Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...

Data

Attribution: What's the Solution?

The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right...

Automotive

Offline and Online Data: Connecting the Dots Across the Customer Journey

Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...

Offline

Offline and Online Data: Connecting the Dots Across the Customer Journey

Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...

postgres

Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication

In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...

Beyond Databases: Postgres as the Ultimate Data Protocol

Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...

protocols

Beyond Databases: Postgres as the Ultimate Data Protocol

Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...

dataengineering

Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication

In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...

Beyond Databases: Postgres as the Ultimate Data Protocol

Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...

datascience

Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication

In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...

Beyond Databases: Postgres as the Ultimate Data Protocol

Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...

SaaS

Beyond Databases: Postgres as the Ultimate Data Protocol

Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...

kafka

Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication

In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...

ETL

Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication

In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...

composable

From Warehouse to Waltz: Embracing the Composable Data Future

So it goes. The death of CDPs, those once-promising panaceas of personalized experiences, is upon us. Like a bittersweet requiem, we find ourselves questioning the grandeur of these Customer Data...

cdp

From Warehouse to Waltz: Embracing the Composable Data Future

So it goes. The death of CDPs, those once-promising panaceas of personalized experiences, is upon us. Like a bittersweet requiem, we find ourselves questioning the grandeur of these Customer Data...

datawarehouse

"Hey, can I just get this as a Spreadsheet?"

We might drool over fancy data/analytics tools, but hey, most people are creatures of comfort. Like their favorite worn-in sneakers, people love their spreadsheets. So imagine sticking with your comfy...

From Warehouse to Waltz: Embracing the Composable Data Future

So it goes. The death of CDPs, those once-promising panaceas of personalized experiences, is upon us. Like a bittersweet requiem, we find ourselves questioning the grandeur of these Customer Data...

datamanagement

"Hey, can I just get this as a Spreadsheet?"

We might drool over fancy data/analytics tools, but hey, most people are creatures of comfort. Like their favorite worn-in sneakers, people love their spreadsheets. So imagine sticking with your comfy...

From Warehouse to Waltz: Embracing the Composable Data Future

So it goes. The death of CDPs, those once-promising panaceas of personalized experiences, is upon us. Like a bittersweet requiem, we find ourselves questioning the grandeur of these Customer Data...

spreadsheets

"Hey, can I just get this as a Spreadsheet?"

We might drool over fancy data/analytics tools, but hey, most people are creatures of comfort. Like their favorite worn-in sneakers, people love their spreadsheets. So imagine sticking with your comfy...

businessintelligence

Striking the Balance: Baseball Scoreboards, Dashboards, and Data Presentation

Ever had the pleasure of staring up at a scoreboard at a major league baseball game? I had a firsthand experience a few weeks ago when I took my kids...

Democratizing Data: A Fairy Tale We All Believed?

Once upon a time in a not-so-far-off land, a charming idea was born: Data Democratisation. Ah, what a promising concept. Everyone and their grandma getting access to data. It's like...

analysts

Democratizing Data: A Fairy Tale We All Believed?

Once upon a time in a not-so-far-off land, a charming idea was born: Data Democratisation. Ah, what a promising concept. Everyone and their grandma getting access to data. It's like...

data

Unraveling the True Cost of Data Pipelines: A Deep Dive with Zapatería La Bailarina

In this post we unravel the costs of setting up a behavioral data pipeline. Are the costs justified?

Taking the Reins on Customer Data: The Imperative of First-Party Behavioral Analytics

In the realm of data-driven decision-making, owning your customer behavioral data isn’t just an advantage; it’s essential.

Decoding the Difference: Headless Analytics Versus Headless BI

The other day I got a message from a colleague in response to a Lassoo launch post. He said “headless analytics is the same as headless BI, prove me wrong”....

Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes

In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...

A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics

Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...

Why Headless Analytics is the Game-Changer We've Been Waiting For

In the heart of Silicon Valley, nestled among start-ups and tech giants, Sarah, a seasoned data scientist, found herself spending the majority of her days wrangling data. It was like...

Democratizing Data: A Fairy Tale We All Believed?

Once upon a time in a not-so-far-off land, a charming idea was born: Data Democratisation. Ah, what a promising concept. Everyone and their grandma getting access to data. It's like...

datapipelines

Do we really need data pipelines?

This past year yours truly volunteered to teach at a high school in Costa Rica. The subject was of course computer science, but more simply - the basics of programming....

computerscience

Do we really need data pipelines?

This past year yours truly volunteered to teach at a high school in Costa Rica. The subject was of course computer science, but more simply - the basics of programming....

sabermetrics

Striking the Balance: Baseball Scoreboards, Dashboards, and Data Presentation

Ever had the pleasure of staring up at a scoreboard at a major league baseball game? I had a firsthand experience a few weeks ago when I took my kids...

analytics

Decoding the Difference: Headless Analytics Versus Headless BI

The other day I got a message from a colleague in response to a Lassoo launch post. He said “headless analytics is the same as headless BI, prove me wrong”....

Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes

In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...

A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics

Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...

Why Headless Analytics is the Game-Changer We've Been Waiting For

In the heart of Silicon Valley, nestled among start-ups and tech giants, Sarah, a seasoned data scientist, found herself spending the majority of her days wrangling data. It was like...

Striking the Balance: Baseball Scoreboards, Dashboards, and Data Presentation

Ever had the pleasure of staring up at a scoreboard at a major league baseball game? I had a firsthand experience a few weeks ago when I took my kids...

headless

Revolutionizing Data Integration

Understanding Lassoo's Headless Analytics in the modern data ecosystem.

Decoding the Difference: Headless Analytics Versus Headless BI

The other day I got a message from a colleague in response to a Lassoo launch post. He said “headless analytics is the same as headless BI, prove me wrong”....

Quickly setting up a CDC pipeline with Estuary and Lassoo

Setting up a change-data-capture (CDC) pipeline can be a real pain. So after finding out about Estuary, I thought I'd see if I could stand one up quickly, and more...

Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes

In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...

A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics

Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...

Why Headless Analytics is the Game-Changer We've Been Waiting For

In the heart of Silicon Valley, nestled among start-ups and tech giants, Sarah, a seasoned data scientist, found herself spending the majority of her days wrangling data. It was like...

xgboost

A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics

Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...

machinelearning

A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics

Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...

behavioral data

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...

Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran

Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...

Breaking Free of GA + BigQuery and Embracing Elegance in Behavioral Data

GA data on BigQuery comes with a ton of scale (that you probably don't need), but it also comes with a ton of baggage. Is there a better schema for...

Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes

In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...

pipeline

Unraveling the True Cost of Data Pipelines: A Deep Dive with Zapatería La Bailarina

In this post we unravel the costs of setting up a behavioral data pipeline. Are the costs justified?

Quickly setting up a CDC pipeline with Estuary and Lassoo

Setting up a change-data-capture (CDC) pipeline can be a real pain. So after finding out about Estuary, I thought I'd see if I could stand one up quickly, and more...

Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes

In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...

CDC

Quickly setting up a CDC pipeline with Estuary and Lassoo

Setting up a change-data-capture (CDC) pipeline can be a real pain. So after finding out about Estuary, I thought I'd see if I could stand one up quickly, and more...

estuary

Quickly setting up a CDC pipeline with Estuary and Lassoo

Setting up a change-data-capture (CDC) pipeline can be a real pain. So after finding out about Estuary, I thought I'd see if I could stand one up quickly, and more...

bi

Decoding the Difference: Headless Analytics Versus Headless BI

The other day I got a message from a colleague in response to a Lassoo launch post. He said “headless analytics is the same as headless BI, prove me wrong”....

CDP

Activating Behavioral Data for Precision Marketing with Hightouch

Doing the usual stuff like firing off emails when someone ditches their cart or segmenting folks by how much they spend is par for the course. But the real magic?...

Composing a Customer Data Platform (CDP) with Lassoo and Castled

Composing a CDP doesn't have to be overly complicated. See how I quickly build out a very capable CDP with Lassoo Headless Analytics and Castled's marketing orchestration capabilities.

Revolutionizing Data Integration

Understanding Lassoo's Headless Analytics in the modern data ecosystem.

composablecdp

Revolutionizing Data Integration

Understanding Lassoo's Headless Analytics in the modern data ecosystem.

integartion

Revolutionizing Data Integration

Understanding Lassoo's Headless Analytics in the modern data ecosystem.

first-party

Taking the Reins on Customer Data: The Imperative of First-Party Behavioral Analytics

In the realm of data-driven decision-making, owning your customer behavioral data isn’t just an advantage; it’s essential.

personalization

Taking the Reins on Customer Data: The Imperative of First-Party Behavioral Analytics

In the realm of data-driven decision-making, owning your customer behavioral data isn’t just an advantage; it’s essential.

activation

Taking the Reins on Customer Data: The Imperative of First-Party Behavioral Analytics

In the realm of data-driven decision-making, owning your customer behavioral data isn’t just an advantage; it’s essential.

ecommerce

Unraveling the True Cost of Data Pipelines: A Deep Dive with Zapatería La Bailarina

In this post we unravel the costs of setting up a behavioral data pipeline. Are the costs justified?

customer-data-platform

Activating Behavioral Data for Precision Marketing with Hightouch

Doing the usual stuff like firing off emails when someone ditches their cart or segmenting folks by how much they spend is par for the course. But the real magic?...

Composing a Customer Data Platform (CDP) with Lassoo and Castled

Composing a CDP doesn't have to be overly complicated. See how I quickly build out a very capable CDP with Lassoo Headless Analytics and Castled's marketing orchestration capabilities.

castled.io

Composing a Customer Data Platform (CDP) with Lassoo and Castled

Composing a CDP doesn't have to be overly complicated. See how I quickly build out a very capable CDP with Lassoo Headless Analytics and Castled's marketing orchestration capabilities.

bigquery

Breaking Free of GA + BigQuery and Embracing Elegance in Behavioral Data

GA data on BigQuery comes with a ton of scale (that you probably don't need), but it also comes with a ton of baggage. Is there a better schema for...

google analytics

Breaking Free of GA + BigQuery and Embracing Elegance in Behavioral Data

GA data on BigQuery comes with a ton of scale (that you probably don't need), but it also comes with a ton of baggage. Is there a better schema for...

GA

Breaking Free of GA + BigQuery and Embracing Elegance in Behavioral Data

GA data on BigQuery comes with a ton of scale (that you probably don't need), but it also comes with a ton of baggage. Is there a better schema for...

fivetran

Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran

Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...

snowflake

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...

Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran

Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...

etl

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...

Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran

Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...

dataintegration

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...

Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran

Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...

rETL

Activating Behavioral Data for Precision Marketing with Hightouch

Doing the usual stuff like firing off emails when someone ditches their cart or segmenting folks by how much they spend is par for the course. But the real magic?...

Hightouch

Activating Behavioral Data for Precision Marketing with Hightouch

Doing the usual stuff like firing off emails when someone ditches their cart or segmenting folks by how much they spend is par for the course. But the real magic?...

airbyte

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...

postgresql

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...