Recent Posts
Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication
In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...
Beyond Databases: Postgres as the Ultimate Data Protocol
Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...
Offline and Online Data: Connecting the Dots Across the Customer Journey
Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...
Attribution: What's the Solution?
The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right...
A Better Approach to View-Through and Display Ad Measurement
Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...
