Recent Posts

Taking the Reins on Customer Data: The Imperative of First-Party Behavioral Analytics

In the realm of data-driven decision-making, owning your customer behavioral data isn’t just an advantage; it’s essential.

Revolutionizing Data Integration

Understanding Lassoo's Headless Analytics in the modern data ecosystem.

Decoding the Difference: Headless Analytics Versus Headless BI

The other day I got a message from a colleague in response to a Lassoo launch post. He said “headless analytics is the same as headless BI, prove me wrong”....

Quickly setting up a CDC pipeline with Estuary and Lassoo

Setting up a change-data-capture (CDC) pipeline can be a real pain. So after finding out about Estuary, I thought I'd see if I could stand one up quickly, and more...

Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes

In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...

A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics

Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...