Advertising
How the Review & Learning phases could be killing your Facebook ad performance
Don't kill your Facebook performance by inadvertently putting all of your campaigns into Learning mode.
Best Practices
Breaking Free of GA + BigQuery and Embracing Elegance in Behavioral Data
GA data on BigQuery comes with a ton of scale (that you probably don't need), but it also comes with a ton of baggage. Is there a better schema for...
Composing a Customer Data Platform (CDP) with Lassoo and Castled
Composing a CDP doesn't have to be overly complicated. See how I quickly build out a very capable CDP with Lassoo Headless Analytics and Castled's marketing orchestration capabilities.
Unraveling the True Cost of Data Pipelines: A Deep Dive with Zapatería La Bailarina
In this post we unravel the costs of setting up a behavioral data pipeline. Are the costs justified?
Taking the Reins on Customer Data: The Imperative of First-Party Behavioral Analytics
In the realm of data-driven decision-making, owning your customer behavioral data isn’t just an advantage; it’s essential.
Revolutionizing Data Integration
Understanding Lassoo's Headless Analytics in the modern data ecosystem.
Decoding the Difference: Headless Analytics Versus Headless BI
The other day I got a message from a colleague in response to a Lassoo launch post. He said “headless analytics is the same as headless BI, prove me wrong”....
Quickly setting up a CDC pipeline with Estuary and Lassoo
Setting up a change-data-capture (CDC) pipeline can be a real pain. So after finding out about Estuary, I thought I'd see if I could stand one up quickly, and more...
Rolling Out a First-Party Behavioral Data Pipeline in Less Than 3 Minutes
In this article, I’ll show you how to use Lassoo to quickly roll out a behavioral data pipeline that gives you the control you need to deliver on your advanced...
A Real-World Approach to predicting conversion with XGBoost and Lassoo Headless Analytics
Lassoo is a Headless Analytics Platform with a couple of huge advantages. Not only does it make it easy to instrument your site with a point-and-click interface, but the data...
Why Headless Analytics is the Game-Changer We've Been Waiting For
In the heart of Silicon Valley, nestled among start-ups and tech giants, Sarah, a seasoned data scientist, found herself spending the majority of her days wrangling data. It was like...
Do we really need data pipelines?
This past year yours truly volunteered to teach at a high school in Costa Rica. The subject was of course computer science, but more simply - the basics of programming....
Democratizing Data: A Fairy Tale We All Believed?
Once upon a time in a not-so-far-off land, a charming idea was born: Data Democratisation. Ah, what a promising concept. Everyone and their grandma getting access to data. It's like...
"Hey, can I just get this as a Spreadsheet?"
We might drool over fancy data/analytics tools, but hey, most people are creatures of comfort. Like their favorite worn-in sneakers, people love their spreadsheets. So imagine sticking with your comfy...
From Warehouse to Waltz: Embracing the Composable Data Future
So it goes. The death of CDPs, those once-promising panaceas of personalized experiences, is upon us. Like a bittersweet requiem, we find ourselves questioning the grandeur of these Customer Data...
Simplifying Real-Time Data Streaming with Debezium and PostgreSQL Logical Replication
In the realm of data integration and analysis, extracting, transforming, and loading (ETL) pipelines play a crucial role. They facilitate the flow of data from various sources to data warehouses,...
Beyond Databases: Postgres as the Ultimate Data Protocol
Listen up, fellow data aficionados, for we are about to embark on an exhilarating journey through the wild frontiers of data communication. In this captivating discourse, we shine a spotlight...
Offline and Online Data: Connecting the Dots Across the Customer Journey
Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics...
Attribution: What's the Solution?
The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right...
A Better Approach to View-Through and Display Ad Measurement
Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be...
Time to Take Control of Your Marketing Channels
Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how...
Integration
Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte
Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...
Activating Behavioral Data for Precision Marketing with Hightouch
Doing the usual stuff like firing off emails when someone ditches their cart or segmenting folks by how much they spend is par for the course. But the real magic?...
Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran
Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...
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