Recent Posts

Streamlining Behavioural Data Integration: Lassoo Meets Snowflake via Airbyte

Dive into the world of advanced analytics with our latest ETL installment on connecting Lassoo's headless analytics with Snowflake via Airbyte. Discover how this powerful combination unlocks real-time insights, scales...

Activating Behavioral Data for Precision Marketing with Hightouch

Doing the usual stuff like firing off emails when someone ditches their cart or segmenting folks by how much they spend is par for the course. But the real magic?...

Streamline Your Analytics: Integrating Lassoo with Snowflake via Fivetran

Dive into the world of advanced analytics with our latest guide on integrating Lassoo's headless analytics with Snowflake via Fivetran. Discover how this powerful combination unlocks real-time insights, scales with...

Breaking Free of GA + BigQuery and Embracing Elegance in Behavioral Data

GA data on BigQuery comes with a ton of scale (that you probably don't need), but it also comes with a ton of baggage. Is there a better schema for...

Composing a Customer Data Platform (CDP) with Lassoo and Castled

Composing a CDP doesn't have to be overly complicated. See how I quickly build out a very capable CDP with Lassoo Headless Analytics and Castled's marketing orchestration capabilities.

Unraveling the True Cost of Data Pipelines: A Deep Dive with Zapatería La Bailarina

In this post we unravel the costs of setting up a behavioral data pipeline. Are the costs justified?